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What's in a Name? : Advertising and the Concept of Brands, Paperback by Jones...
- Item No : 365559610818
- Condition : Like New
- Brand : No brand Info
- Seller : greatbookprices1
- Current Bid : US $70.49
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* Item Description
- What's in a Name? : Advertising and the Concept of Brands, Paperback by Jones, John Philip; Slater, Jan S., ISBN 0765611120, ISBN-13 9780765611123, Like New Used, Free shipping in the US This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
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