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    What's in a Name?: Advertising and the Concept of Brands by David M. Jones (Engl

    • Item No : 156960509027
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : the_nile
    • Current Bid : US $91.22

    • * Item Description

    • Introduction 2. Advertising Research: A Digression on Recall 7. How Advertising Influences Sales 8. From Advertising Strategy to Advertising Campaign 12. How to Develop and Expose Better Advertising.
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