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    Advertising: Concept and Copy, Third Edition by Felton, George [Paperback]

    • Item No : 167544268964
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : loveourprices2
    • Current Bid : US $60.36

    • * Item Description

    • A classic text now in a new edition, George Felton's. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads-from what to say to how to say it. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere.
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