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Contagious : Why Things Catch On by Jonah Berger (2013, Hardcover)
- Item No : 314802160152
- Condition : Acceptable
- Brand : No brand Info
- Seller : eaj_64
- Current Bid : US $6.29
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* Item Description
- Looking for a book that will help you understand why things go viral? Check out "Contagious: Why Things Catch On" by Jonah Berger. This 256-page hardcover book, published by Simon & Schuster in 2013, explores the secrets behind why some products, ideas, and behaviors become popular while others don't. With engaging writing and plenty of real-world examples, Berger dives into the psychology of sharing, the power of word-of-mouth, and the role of social influence in making things contagious. Whether you're a marketer looking to create the next big thing or just someone curious about the science of virality, "Contagious" is a must-read.
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