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Contagious : Why Things Catch On by Jonah Berger (2013, Hardcover)
- Item No : 396269451965
- Condition : Like New
- Brand : No brand Info
- Seller : inkcrediblebooks
- Current Bid : US $8.00
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* Item Description
- Contagious: Why Things Catch On by Jonah Berger is a must-read for anyone interested in marketing, consumer behavior, and advertising. This hardcover book, published by Simon & Schuster in 2013, offers insights into the psychology behind why certain products and ideas become popular. With 256 pages of content, the book covers topics such as social proof, word-of-mouth marketing, and the power of influencers. The book's dimensions are 8.4 x 5.5 x 0.9 inches, and it weighs 12.4 ounces. It is written in English and illustrated with charts and graphs to help readers understand the concepts presented. Small tear on back of dust jacket
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