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Contagious : Why Things Catch On by Jonah Berger (2013, Hardcover)
- Item No : 316571678051
- Condition : Very Good
- Brand : No brand Info
- Seller : betorg93
- Current Bid : US $3.86
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* Item Description
- Delve into the world of viral trends and consumer behavior with Jonah Berger's "Contagious: Why Things Catch On." Published in 2013 by Simon & Schuster, this hardcover edition is a must-have for anyone interested in the dynamics of marketing, advertising, and promotion. The book offers insightful analysis and strategies for understanding why certain ideas, products, and behaviors spread the way they do.With a focus on the intersections of business and economics, Berger draws from extensive research to provide a comprehensive view of consumer interactions and general principles of marketing. The ISBN 978147670
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