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This book, titled "Contagious: Why Things Catch On" by Jonah Berger, is a must-read for anyone interested in marketing, consumer behavior, and advertising. Published in 2013 by Simon & Schuster, this hardcover book is 8.4 inches in length, 5.5 inches in width, and 0.9 inches in height, with 256 pages and a weight of 12.4 ounces. The book is written in English and covers topics such as marketing, general, consumer behavior, and advertising & promotion. It also includes illustrations to enhance the reader's understanding. This book is perfect for those who want to learn about the principles of marketing and how to make their products and services go viral.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.