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    Principles of Pricing: An Analytical Approach by Rakesh V. Vohra (English) Hardc

    • Item No : 365265268165
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : grandeagleretail
    • Current Bid : US $117.02

    • * Item Description

    • Principles of Pricing by Rakesh V. Vohra, Lakshman Krishnamurthi. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics.
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