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Principles of Pricing: An Analytical Approach by Rakesh V. Vohra (English) Hardc
- Item No : 136271305818
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $73.33
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* Item Description
- By Rakesh V. Vohra, Lakshman Krishnamurthi. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics.
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