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  • Marketing Analytics: Essential Tools for Data-Driven Decisions by Rajkumar Venka

    • Item No : 365590270291
    • Condition : Brand New
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    • Seller : grandeagleretail
    • Current Bid : US $39.84
    • * Item Description

    • Marketing Analytics by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox. Author Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
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