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Marketing Analytics by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox. Author Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.