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Marketing Analytics: Essential Tools for Data-Driven Decisions by Rajkumar Venka
- Item No : 156892222755
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $45.84
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* Item Description
- By Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
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