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The product is a book titled "Marketing Analytics" by Wayne L. Winston, published by Wiley & Sons. It is a textbook focusing on data-driven techniques using Microsoft Excel for marketing analytics. The book has 720 pages and covers subjects such as desktop applications, databases, and enterprise applications.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.