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"Marketing Analytics: Data-Driven Techniques with Microsoft Excel" by Wayne L. Winston is a comprehensive textbook published in 2014 by Wiley & Sons, Inc. The book covers a range of topics related to marketing analytics, focusing on data-driven techniques and the use of Microsoft Excel for analysis. With 720 pages, this trade paperback publication is a valuable resource for students and professionals looking to enhance their understanding of marketing data and its applications in business."
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.