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    Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market...

    • Item No : 157204340452
    • Condition : Like New
    • Brand : No brand Info
    • Seller : kjcar-36
    • Current Bid : US $5.88

    • * Item Description

    • The Blue Ocean Strategy, Expanded Edition is a business book by W. Chan Kim and Renée A. Mauborgne, published by Harvard Business Review Press in 2015. This hardcover book delves into the concept of creating uncontested market space and making competition irrelevant through strategic planning. With 320 pages, the book offers insights on marketing, industrial strategies, and general business tactics. The expanded edition includes illustrations and is written in English, making it a valuable resource for those looking to innovate and disrupt their industries.
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