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The product is the book "Blue Ocean Strategy, Expanded Edition" by W. Chan Kim and Renée A. Mauborgne. It is a hardcover book published by Harvard Business Review Press in 2015. The book is in English and includes illustrations. It has 320 pages and discusses topics in marketing, industries, and strategic planning.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.