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The "Blue Ocean Strategy, Expanded Edition" by W. Chan Kim and Renée A. Mauborgne is a business book published by Harvard Business Review Press in 2015. This hardcover book offers a comprehensive guide on creating uncontested market space and making competition irrelevant. With 320 pages, it provides insights on strategic planning and marketing within various industries, making it a valuable resource for business professionals looking to navigate the complexities of their fields. The book also includes illustrations to enhance the reader's understanding of the concepts presented.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.