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Applied Marketing Analytics Using R by Gokhan Yildirim Hardcover Book
- Item No : 146690544575
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $184.07
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* Item Description
- By Gokhan Yildirim, Raoul V. Kübler. ′This book brings a much-needed practical perspective to scientifically sophisticated marketing analytics. The authors Gokhan and Raoul truly represent the best of both worlds, being both accomplished marketing academics and practical data scientists.
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