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    Analysis of Leon Festinger's : A Theory of Cognitive Dissonance, Paperback by...

    • Item No : 388666535177
    • Condition : Like New
    • Brand : No brand Info
    • Seller : greatbookprices1
    • Current Bid : US $12.53

    • * Item Description

    • When Festinger was carrying out his research, the dominant school of thought – behaviorism – focused on outward behaviors and their effects. In the case of “cognitive dissonance”, for example, he hypothesized that apparently incomprehensible or illogical behaviors might be caused by a cognitive drive away from dissonance, or internal contradiction.
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