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    An Analysis of Leon Festinger's A Theory of Cognitive Dissonance (The Macat

    • Item No : 167543299529
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : loveourprices2
    • Current Bid : US $12.30

    • * Item Description

    • When Festinger was carrying out his research, the dominant school of thought - behaviorism - focused on outward behaviors and their effects. In the case of "cognitive dissonance", for example, he hypothesized that apparently incomprehensible or illogical behaviors might be caused by a cognitive drive away from dissonance, or internal contradiction.
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