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  • An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge: Improving

    • Item No : 177183744550
    • Condition : Brand New
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    • Seller : loveourprices2
    • Current Bid : US $11.57
    • * Item Description

    • One of the keys to Nudge's success is Thaler and Sunstein's ability to create a detailed and persuasive case for their take on economic decision-making. The discipline challenges much conventional economic thought - which works on the basis that, overall, humans make rational decisions - by focusing instead on the 'irrational' cognitive biases that affect our decision making.
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