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    An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge: Improving Decisio

    • Item No : 365654651544
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : the_nile_uk_store
    • Current Bid : US $18.11

    • * Item Description

    • One of the keys to Nudge's success is Thaler and Sunstein's ability to create a detailed and persuasive case for their take on economic decision-making. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the 'irrational' cognitive biases that affect our decision making.
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