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Advertising and IMC : Principles and Practice by Wells, Mitchell and Moriarty
- Item No : 187429994015
- Condition : Like New
- Brand : No brand Info
- Seller : a.jacak
- Current Bid : US $60.00
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* Item Description
- "Advertising and IMC: Principles and Practice" by William Wells, Nancy Mitchell, and Sandra Moriarty is a comprehensive textbook published by Pearson Education in 2014. This hardcover book covers key principles and practices in the field of advertising and integrated marketing communications. With a total of 672 pages, the book is written in English and is designed for students and professionals in the business and economics field. It focuses on marketing general principles and advertising and promotion strategies, making it a valuable resource for those interested in understanding the intricacies of effective advertising and IMC strategies.
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