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Advertising and IMC : Principles and Practice by Nancy Mitchell, Sandra Moriarty
- Item No : 166607060545
- Condition : Like New
- Brand : No brand Info
- Seller : booksfrommetou
- Current Bid : US $20.00
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* Item Description
- This hardcover textbook titled "Advertising and IMC: Principles and Practice" is a comprehensive guide for anyone interested in advertising and marketing. It was authored by William Wells, Nancy Mitchell, and Sandra Moriarty, and published by Pearson Education in 2014. With 672 pages, it covers a wide range of topics, including advertising principles, marketing communication, and branding. The book is in like new condition.
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