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Young Consumer Behaviour : A Research Companion, Paperback by Gbadamosi, Ayan...
- Item No : 388318049523
- Condition : Like New
- Brand : No brand Info
- Seller : greatbookprices1
- Current Bid : US $56.37
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* Item Description
- Young Consumer Behaviour : A Research Companion, Paperback by Gbadamosi, Ayantunji (EDT), ISBN 0415790093, ISBN-13 9780415790093, Like New Used, Free shipping in the US
<p>Th focusses on exploring the behaviour of young consumers as individuals and societal members. It addresses different aspects of consumption activities of children as individuals, such as motivation and involvement, perception, learning, attitude, the self, and personality. It presents chapters on consumer behaviour in social settings contextualised to young consumers, ranging from culture, sub-culture, income, social class, family, to groups. It also covers more contemporary issues with regards to young consumer behaviour such as neuromarketing, social media, and consumer misbehaviour. Specifically, th bridges the gap between historical perspectives and contemporary issues.</p>
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