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Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz (En
- Item No : 396912556960
- Condition : Brand New
- Brand : No brand Info
- Seller : grandeagleretail
- Current Bid : US $21.72
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* Item Description
- Words That Work by Frank Luntz. A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want.
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