Visual Communication Design: An Introduction to Design Concepts in Everyday

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Foreword CHAPTER 1 - The importance of form The relationship between form and context: Goodness of fit Form and meaning A little bit of history: Twentieth-century attitudes toward "good form" New practices: The changing context for contemporary design The shift in attention from artifact to experience How this book is organized CHAPTER 2 - Getting attention Introduction Contrast Figure-Ground Camouflage Color Size constancy Scale Proportion Proximity Focus Layering Symmetry/Asymmetry Closure Continuity Series and Sequences Pattern Rhythm and Pacing Motion Summary CHAPTER 3 - Orienting for use and interpretive behavior Introduction Affordances Channel Medium and Format Feedback Wayfinding Mapping Hierarchy Reading Pattern Grouping Edge Relationships Direction Point of View Summary CHAPTER 4 - Interpreting, interacting, and experiencing Introduction Legibility and Readability Denotation and Connotation Framing Abstraction Icon, Index, and Symbol Materiality Substitution Metaphor Parallel Form Appropriation Ambiguity Cognitive Dissonance Summary CHAPTER 5 - Extending and retaining meaning Introduction Schemas and Stereotypes Narrative Archetypes Mnemonics Chunking Redundancy Graphic Identity Branding Summary CONCLUSION Bibliography Index