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Using Focus Groups : Theory, Methodology, Practice, Paperback by Acocella, Ivana; Cataldi, Silvia, ISBN 1526445611, ISBN-13 9781526445612, Brand New, Free P&P in the UK Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.