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Using Communication Theory : An Introduction to Planned Communication, Hardco...
- Item No : 388760591270
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* Item Description
- Using Communication Theory : An Introduction to Planned Communication, Hardcover by Windahl, Sven; Signitzer, Benno H.; Olson, Jean T., ISBN 141294838X, ISBN-13 9781412948388, Like New Used, Free shipping in the US
Windahl (communication, Lunds U., Sweden) and coauthors update this text providing students and practitioners of communication planning an accessible overview of the major theories from recent decades that inform that field. Early chapters introduce the role of the communication planner. The second part describes theoretical models and approaches that include: Lazarsfeld and Katz's two-step model, Grunig's network approach, and systems theory perspectives, among others. The final section is devoted to theoretical discussion of the elements of mass communication theories: the sender/communicator, the message, the medium, the audience, and effects. Case studies focus readers on the application of the theories. Updates to this edition are primarily found in chapter exercises and supplementary material. Annotation ©2009 Book News, Inc., Portland, OR ()
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