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The HDMI end of the converter should always be connected to the receiving device. The USBC port of the converter is for inserting your Type-C cable, which has to be at least USB 3.1 to be able to carry video signals.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.