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By Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, John Moore. Part I Introduction 1 Chapter 1 Who Is This Book For?. 6 What Is a Product?. 8 Chapter 3 Why Transform?. 47 Part III Product Model Competencies 49 Chapter 10 Product Managers 55 Direct Access 58 What About Domain Expertise?.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.