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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Product
- Item No : 146661052921
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $39.50
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* Item Description
- What makes the Apple iPhone cool ?. Any of a wide variety of products and services special ?. The answer is not simply functionality or technology, for competitors' products are often as good. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach.
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