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The Power of Experiments: Decision Making in a Data-Driven World by Michael Luca
- Item No : 146751872497
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $23.54
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* Item Description
- Chosen a movie on Netflix?. While most professional marketers will be familiar with the concepts and examples presented in the book, Luca and Bazerman's easy style and approachable writing provide an excellent introduction or refresher for non-specialists at all levels.
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