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The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global
- Item No : 146644681750
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $26.09
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* Item Description
- In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics.
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