The New Public Diplomacy: Soft Power in International Relations by J. Melissen (

Publisher Description

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Notes

PETER VAN HAM Director of Global Governance Research, Netherlands Institute of International Relations 'Clingendael', The Netherlands JOHN HEMERY Director, Centre for Political and Diplomatic Studies, UK ALAN K. HENRIKSON Fletcher School of Law and Diplomacy, Tufts University, USA BRIAN HOCKING Professor of International Relations, Coventry University, UK INGRID D'HOOGHE Research Associate, Netherlands Institute of International Relations 'Clingendael', The Netherlands ANNA MICHALSKI Senior Research Fellow, Netherlands Institute of International Relations 'Clingendael', The Netherlands WALLY OLINS Chairman, Saffron Brand Consultants SHAUN RIORDAN HM Diplomatic Service, UK CYNTHIA P. SCHNEIDER Distinguished Professor of Diplomacy, Georgetown University, USA PAUL SHARP Professor and Head of Political Science, University of Minnesota, Duluth, USA

Flap

"Hall was the first to study this material whole and in such depth; the result of her study remains an important, and in many ways path-breaking, piece of work."--Douglas Jarman, author of The Music of Alban Berg

Table of Contents

Notes on Contributors Acknowledgements Introduction; J.Melissen PART I: THE NEW ENVIRONMENT The New Public Diplomacy: Between Theory and Practice; J.Melissen Rethinking the 'New' Public Diplomacy; B.Hocking PART II: SHIFTING PERSPECTIVES Power, Public Diplomacy and the Pax Americana ; P.van Ham Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and Norway; A.K.Henrikson Public Diplomacy in the People's Republic of China; I.d'Hooghe Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp The EU as a Soft Power: The Force of Persuasion; A.Michalski PART III: IMPROVING PRACTICE Culture Communicates: US Diplomacy that Works; C.P.Schneider Making a National Brand; W.Olins Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery Index

Review

'The New Public Diplomacy has become one of the most frequently cited non-American titles on public diplomacy.' Discussion Papers in Diplomacy'This timely and fascinating book brings much needed scholarship to the global conversation on public diplomacy.' - Bruce Gregory, Director, Public Diplomacy Institute, George Washington University, USA'The New Public Diplomacy is an excellent and original collection probing a topic at the heart of contemporary international relations.' - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA'Jan Melissen's book is a very valuable contribution to an increasingly important field of study. At a time when policymakers are still feeling their way towards an understanding of soft power and public diplomacy, Prof. Melissen and his distinguished colleagues ask - and convincingly answer - some pressing questions.' - Philip Fiske de Gouveia, Senior Research Associate, Public Diplomacy Programme, The Foreign Policy Centre'Public Diplomacy, this striking departure from the old foreign policy rituals of confidential interaction behind closed doors, has become widely recognized and enacted by practitioners, but so far, has not been written about extensively in academic literature. Jan Melissen's book fills this gap and should find the interest of those who practice and those who study diplomacy.' - Ambassador Karl Th. Paschke, author of the so-called 'Paschke Report''[This] is a quarry from which the materials for much interesting work on the subject can be cut and a most useful addition to the literature.' - Political Studies Review

Promotional

PETER VAN HAM Director of Global Governance Research, Netherlands Institute of International Relations 'Clingendael', The Netherlands JOHN HEMERY Director, Centre for Political and Diplomatic Studies, UK ALAN K. HENRIKSON Fletcher School of Law and Diplomacy, Tufts University, USA BRIAN HOCKING Professor of International Relations, Coventry University, UK INGRID D'HOOGHE Research Associate, Netherlands Institute of International Relations 'Clingendael', The Netherlands ANNA MICHALSKI Senior Research Fellow, Netherlands Institute of International Relations 'Clingendael', The Netherlands WALLY OLINS Chairman, Saffron Brand Consultants SHAUN RIORDAN HM Diplomatic Service, UK CYNTHIA P. SCHNEIDER Distinguished Professor of Diplomacy, Georgetown University, USA PAUL SHARP Professor and Head of Political Science, University of Minnesota, Duluth, USA

Long Description

After September 2001, which triggered a global debate on public diplomacy, "PD" has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom of the rise of soft power or, at another level, as the effect of broader processes of change in diplomatic practice. The new public diplomacy has in fact become part of the changing fabric of international relations. Foreign publics now matter to practitioners of diplomacy that was unthinkable as little as twenty-five years ago. This book joins the debate on public diplomacy. Experts based in five different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Review Quote

"This timely and fascinating book brings much needed scholarship to the global conversation on public diplomacy."--Bruce Gregory, Director, Public Diplomacy Institute, George Washington University, USA "The New Public Diplomacyis an excellent and original collection probing a topic at the heart of contemporary international relations."--Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA "Jan Melissen's book is a very valuable contribution to an increasingly important field of study. At a time when policymakers are still feeling their way towards an understanding of soft power and public diplomacy, Prof. Melissen and his distinguished colleagues ask--and convincingly answer--some pressing questions."--Philip Fiske de Gouveia, Senior Research Associate, Public Diplomacy Programme, The Foreign Policy Centre "Public Diplomacy, this striking departure from the old foreign policy rituals of confidential interaction behind closed doors, has become widely recognized and enacted by practitioners, but so far, has not been written about extensively in academic literature. Jan Melissen's book fills this gap and should find the interest of those who practice and those who study diplomacy."--Ambassador Karl Th. Paschke, author of the so-calledPaschke Report

Description for Bookstore

Experts based in five different countries and from a variety of fields analyze the theory and practice of public diplomacy and how public diplomacy can be successfully used to support foreign policy.

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