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Delve into the world of market research with "The Market Research Toolbox: A Concise Guide for Beginners" by Edward F. (Francis) McQuarrie. This paperback edition is an essential resource for those new to the field, providing clear and comprehensive guidance on the fundamentals of market research. The book is presented in English and offers a structured approach to understanding research methodologies and techniques. It's designed to equip readers with the knowledge and tools necessary to conduct effective market research, making it an invaluable addition to any professional's library.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.