• Shop by category
  • Powered by eBay
  • The Language of Advertising: Written Texts by Angela Goddard (English) Paperback

    • Item No : 388220836499
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : grandeagleretail
    • Current Bid : US $54.14
    • * Item Description

    • The Language of Advertising

      by Angela Goddard

      Estimated delivery 3-12 business days

      Format Paperback

      Condition Brand New

      Description Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

      Publisher Description

      The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
      Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
      The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
      * a range of new advertisements, from Orange to Young Person's Railcard
      * new material on internet advertising and its influence on paper texts
      * new material on advertising designed to be seen 'on the move'
      * new activities to support student-directed study
      * updated Further Reading sections and a list of URLs for students to visit.

      Author Biography

      Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

      Details

      • ISBN 0415278031
      • ISBN-13 9780415278034
      • Title The Language of Advertising
      • Author Angela Goddard
      • Format Paperback
      • Year 2002
      • Pages 144
      • Edition 2nd
      • Publisher Taylor & Francis Ltd
      GE_Item_ID:7352505;

      About Us

      Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love!

      Shipping & Delivery Times

      Shipping is FREE to any address in USA.

      Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated.

      International deliveries will take 1-6 weeks.

      NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations.

      Returns

      If you wish to return an item, please consult our Returns Policy as below:

      Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted.

      Returns must be postmarked within 4 business days of authorisation and must be in resellable condition.

      Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit.

      For purchases where a shipping charge was paid, there will be no refund of the original shipping charge.

      Additional Questions

      If you have any questions please feel free to Contact Us.

    ★ Recommended Products Related To This Item
    ♥ Best Selling Products in this category