The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results.