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The Business of Opera (Ashgate Interdisciplinary Studies in Opera) [Hardback]
- Item No : 167343712868
- Condition : Brand New
- Brand : No brand Info
- Seller : loveourprices2
- Current Bid : US $167.70
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* Item Description
- The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
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