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ISBN-13: 9780195593921, 978-0195593921. The Advertising Effect: How to Change Behaviour Author(s): Adam Ferrier. Want to know how to influence other people's behaviour?. This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.