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The product is a hardcover book titled "The 6 Imperatives of Marketing: Lessons from the World's Best Companies" by Allan J. Magrath. Published by AMACOM in 1992, the book delves into the business and economics genre with a focus on marketing strategies. It includes illustrations, has 208 pages, and measures 9.1 inches in length and 5.9 inches in width. Written in English, the book presents valuable insights and lessons from successful companies for marketers and individuals interested in the field.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.