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"The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand" by Al Ries and Laura Ries is a business book published by HarperCollins in 1998. This hardcover book with 192 pages is a comprehensive guide on branding, marketing, and advertising. It covers important topics such as consumer guides, intellectual property, and trademark laws, making it a valuable resource for those interested in building strong and successful brands. The book is written in English and features a dust jacket, making it a valuable addition to any marketing or branding professional's library.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.