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Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Deliver
- Item No : 146571325964
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $168.33
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* Item Description
- This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates.
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