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    Strategic Management in the Media : Theory to Practice, Paperback by Küng, Lu...

    • Item No : 365708118983
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : greatbookprices1
    • Current Bid : US $59.19

    • * Item Description

    • Strategic Management in the Media : Theory to Practice, Paperback by Küng, Lucy, ISBN 1473929504, ISBN-13 9781473929500, Brand New, Free shipping in the US A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
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