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Strategic Management in the Media : Theory to Practice, Paperback by Küng, Lucy, ISBN 1529773695, ISBN-13 9781529773699, Brand New, Free P&P in the UK
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.