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  • Strategic Management in the Media : Theory to Practice, Paperback by Küng, Lu...

    • Item No : 197276756798
    • Condition : Brand New
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    • Current Bid : US $44.73
    • * Item Description

    • Strategic Management in the Media : Theory to Practice, Paperback by Küng, Lucy, ISBN 1529773695, ISBN-13 9781529773699, Brand New, Free P&P in the UK

      Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
       
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