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Strategic Management : A Competitive Advantage Approach, Concepts and Cases...
- Item No : 335370142250
- Condition : Brand New
- Brand : No brand Info
- Seller : rpms1957
- Current Bid : US $21.99
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* Item Description
- In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. KEY TOPICS The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management, Operations, and Human Resources Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics, Social Responsibility, and Environmental Sustainability; Global and International Issues; How to Prepare and Present a Case Analysis MARKET: For management professionals, small business owners, and others involved in business.
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