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This book is an excellent resource for anyone interested in the subject area of business and economics. The authors, Jesper Falkheimer and Mats Heide, provide a comprehensive introduction to strategic communication in a trade paperback format. The book has a length of 9.2 inches, a height of 0.4 inches, and a width of 6.1 inches. It has 160 pages and weighs 8.8 ounces. The book is published by Routledge and was published in 2018. It is not a textbook and is written in English. The book is perfect for anyone interested in marketing, general business communication, and management. The product group is books and the category is textbooks, education, and reference.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.