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Solving Problems With Design Thinking : 10 Stories of What Works, Hardcover b...
- Item No : 357263903874
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* Item Description
- Solving Problems With Design Thinking : 10 Stories of What Works, Hardcover by Liedtka, Jeanne; King, Andrew; Bennett, Kevin, ISBN 0231163568, ISBN-13 9780231163569, Used Good Condition, Free shipping in the US
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. <i>Solving Problems with Design Thinking</i> details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.<br><br>Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's <i>Designing for Growth: A Design Thinking Tool Kit for Managers</i>.
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