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Social Media Metrics : How to Measure and Optimize Your Marketing Investment, Hardcover by Sterne, Jim; Scott, David Meerman (FRW), ISBN 0470583789, ISBN-13 9780470583784, Like New Used, Free shipping in the US Explains why striving for more Twitter followers or Fac friends than the competition is a failing strategy, how to leverage the time and effort that is invested in social media, how to convince wary colleagues that social media works and much more.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.