Selling on Amazon for Dummies by Deniz Olmez [Paperback]

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Deniz Olmez is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. Joe Kraynak has authored and coauthored numerous books including Flipping Houses For Dummies and Foreclosure Self-Defense For Dummies.

Introduction 1 Part 1: Getting Started with Selling on Amazon 5 Chapter 1: Laying the Groundwork 7 Chapter 2: Selling on Amazon in a Nutshell 25 Chapter 3: Setting Up Your Amazon Seller Account 39 Chapter 4: Becoming Familiar with Seller Central 53 Part 2: Procuring Products to Sell on Amazon 71 Chapter 5: Knowing What You Can and Can't Sell on Amazon 73 Chapter 6: Finding Products with Profit Potential 81 Chapter 7: Exploring Your Product Sourcing Options 101 Chapter 8: Evaluating and Negotiating with Suppliers 123 Part 3: Getting Down to the Business of Selling 137 Chapter 9: Listing Products for Sale on Amazon 139 Chapter 10: Fulfilling Customer Orders 171 Chapter 11: Helping Shoppers Find You and Your Products 195 Chapter 12: Boosting Sales with Marketing and Advertising 207 Chapter 13: Focusing on Customer Service 231 Chapter 14: Building and Managing Your Own Webstore 247 Chapter 15: Managing Your Inventory 263 Part 4: Taking Your Business to the Next Level 277 Chapter 16: Putting Additional Amazon Seller Tools to Work for You 279 Chapter 17: Building Your Own Brand (or Not) 297 Chapter 18: Taking Advantage of Third-Party Tools and Service Providers 311 Chapter 19: Expanding Your Operations: B2B and Global Sales 321 Part 5: The Part of Tens 335 Chapter 20: Top Ten Advertising Tips 337 Chapter 21: Ten Tips to Deliver Awesome Customer Service 345 Chapter 22: Ten (Plus One) Tips to Find Best-Selling Products 353 Index 361