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Scenarios in Marketing: From Vision to Decision by Gill Ringland [Hardback]
- Item No : 376334731472
- Condition : Brand New
- Brand : No brand Info
- Seller : loveourprices2
- Current Bid : US $33.02
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* Item Description
- You've chosen this book. The answer is yes. Read this book, and make sure it's your organization holding the brush. There, as Head of Strategy, she used scenarios to understand the complexities of the information and communications industry and map ICL's future.
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